GE Life has unveiled its new name – Tomorrow

Specialist retirement services insurer GE Life has unveiled its new name – Tomorrow.

The brand name, which it is adopting with immediate effect, follows the firm’s acquisition by Swiss Re of the GE Life group of companies.

Spokesperson Kirsty Macpherson says: “We wanted to change to a name that expressed the importance of the products that we offer and what they represent. We are here to help people make the best possible financial plans for retirement to ensure income in later life, so ‘Tomorrow’ is the perfect choice. The acquisition by Swiss Re gave us an exciting opportunity to rename the group to reflect our core business.”

The long term care product is now underwritten by in-house insurer NM Life. The equity release product is now funded by the subsidiary of a small local building society.