Insurer Bright Grey is extending its groundbreaking Helping Hand service to cover families too.
This means that the plan owner’s spouses, partners and children will automatically benefit from the most comprehensive support package in the individual protection market.
Roger Edwards, Product Director at Bright Grey says: “We realised that when a plan owner falls ill, is out of work or needs help and support to deal with the situation they find themselves in, this impacts on all the family. That is why we have now made sure our Helping Hand support service is not just limited to our clients, but covers their nearest and dearest too.”
Bright Grey’s Helping Hand service is made up of three elements:
The specialist support of a personal nurse adviser from RED ARC Assured Ltd, an independent care advisory service. Through RED ARC they provide a personalised service if a plan owner makes a claim or one of their family falls seriously ill. So, for example, they can help clients to navigate the NHS, arrange a visit from a specialist nurse or suggest a programme of therapy or counselling to help them reach their fullest possible potential again. They can also help in cases of bereavement.
Discounts and deals from a range of companies focused on your health, which include discounts on health screenings with BMI healthcare, no joining fee and a free week with Fitness First gyms; and 30% off the cost of Forever Living healthcare products.
A range of helplines offering quick and easy professional help. These include legal, medical, personal and career helplines.
Roger Edwards adds: “When we launched our Menu Protection plan complete with the Helping Hand service in 2003, we were focused on looking at the real needs of someone who suffers a critical illness. And it was clear to us that these were not just financial. That is why we included Helping Hand in our product at no extra cost and we were right to do so. Four out of every five Bright Grey plan owners who have made a claim have used the specialist support of a personal nurse adviser. Since our launch, some other providers have introduced different support benefits too. This is great news for people taking out protection. But obviously we are keen to keep our competitive edge and remain innovative in the individual protection market place. We also want to continue to offer the best value we can for plan owners. The extension of Helping Hand to include family members achieves this goal. We now offer the most comprehensive support in the market, to not just some, but all of Bright Grey plan owners - and their families too.”
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